Custom Auction Strategy
Prepared for Lyall Zanetta • 1124 Tower Rd, Galax, VA
Dear Lyall,
I understand that acquiring this property through foreclosure brings its own set of challenges, and your goal is to move on from this asset efficiently and with maximum return.
The traditional real estate market often requires sellers to make concessions or wait months for the "perfect" buyer. Our system is designed to bypass those hurdles. We create a competitive environment where buyers must act on your timeline and your terms.
This proposal outlines a custom strategy built specifically for Tower Rd. We aren't just selling a building; we are selling the mixed-use potential to a targeted pool of buyers. Most importantly, we are giving you the finality and control you need to move forward.
Best Regards,
Stephen Matthews
Matthews Auctioneers
The Matthews System
"Our system puts you in the driver's seat. You set the date, you set the terms, and we bring the competition."
Custom Strategy
Analyzing mixed-use potential to target churches, developers, and investors.
Seller-Set Terms
You dictate the closing date and the "As-Is" nature of the sale. Zero contingencies.
Market Saturation
Custom landing pages and professional video create a "feeding frenzy" of interest.
Auction Finality
High bidder signs a non-contingent contract with a non-refundable deposit.
Control & Finality
Eliminate inspection headaches and financing delays. When the gavel falls, the deal is set. No negotiation—just execution.
Targeted Asset Marketing
Capturing the highest-value bidders through specific use-case campaigns.
The Mixed-Use Pitch
We highlight 1124 Tower Rd as a high-potential versatile asset. The brick parsonage offers immediate residential income, while the church structure is perfect for adaptive reuse:
- Boutique Multi-Family Conversion
- Event & Wedding Venue
- Regional Daycare/Educational Hub
The Matthews Standard
Regardless of the package chosen, every auction we conduct is built upon this comprehensive marketing foundation.
Custom Signage
High-visibility, professional auction signage placed strategically at the property.
Custom Landing Page
A dedicated URL on MatthewsAuctioneers.com built specifically for Tower Rd.
MLS Exposure
Full syndication to Zillow, Realtor.com, and local MLS platforms.
Social Saturation
Organic promotion across Facebook, Instagram, and regional realtor groups.
Premium Marketing Upgrades
Choose the level of specialized outreach that best fits your goals for this campaign.
- ✓Professional Property Photography
- ✓Professional Video Marketing
- ✓Basic Paid Digital Advertising
- ✓Featured Social Media Placement
- + Includes all Standard Features
Includes Bronze PLUS:
- ★Targeted Direct Mail Campaign
- ✓Expanded Digital Advertising Budget
- ✓Direct Outreach to Churches & Non-profits
- ✓Professionally Designed Property Brochures
- ✓Institutional Remarketing Campaign
Includes Silver PLUS:
- ★Drone Photography & Cinematography
- ✓Extended Mailing Radius & Volume
- ✓Retargeting Ad & Display Campaigns
- ✓Premium Video Reels & Social Edits
- ✓Geographic Reach Extension